Visual Identity Guide
We are an independent online publication about Kharkiv and Ukraine in the world.
Before the full-scale Russian war against Ukraine, we developed the creative ecosystem of Kharkiv, the country's second-largest city. But times have changed, and so have we.
Today we aim to represent Kharkiv and Ukraine in the world.
We believe that relying on human rights is the way to social change.
We ensure one of such rights daily, providing access to verified information. In the first days of the full-scale invasion, we created a fact-checking bot called Perevirka, which people can use to verify any news.
Here you can find the links to all logo variations and fonts. Below we provide separate files grouped by type of the logo. Each version has black and white variants. Moreover, you can download a vector file in Adobe Illustrator (.ai) or PNG raster format.
Download allЛоготипом є шрифтовий напис ҐВАРА МЕДІА / GWARA MEDIA з буквою “Ґ” в кружку. Здебільшого цю версію лого використовуємо на інстаграм носіях, YOUTUBE та друкованих виданнях.
Our logo is the font inscription GWARA MEDIA with the Ukrainian letter "Ґ" in a circle. We mainly use this version of the logo for Instagram, YOUTUBE, and printed publications.
Basic version
Simplified version
Alternative version
Для підтримання впізнаваності, читабельності та естетичності логотипа не рекомендується проводити такі маніпуляції:
For maintenance of the recognizability, readability, and aesthetics of the logo, the following manipulations are not recommended:
У айдентиці використовуємо чотири брендові кольори. Основний колір Eerie Black та Seasalt. Spring Green служить, як акцентний додатковий колір. Anti-flash white використовується для плашок на вебсайті. Важливо дотримуватись колірних кодів, що вказані на макетах.
We use four brand colors. The base colors are Eerie Black and Seasalt. Spring Green serves as an accent color. Anti-flash White is used for the accent elements on the website. It is essential to follow the color codes indicated on the layouts.
Anti-flash white
#F0F0F0
RGB 240, 240, 240
CMYK 0, 0, 0, 6
spring green
Spring green
#27FB6B
RGB 39, 251, 107
CMYK 84, 0, 57, 2
Seasalt
Seasalt
#FAFAFA
RGB 250, 250, 250
CMYK 0, 0, 0, 2
Eerie black
Eerie black
#1C1B1B
RGB 28, 27, 27
CMYK 0, 4, 4, 89
First level headers – Inerta Light
Gwara Media
Second level headers – Inerta Light
We are an independent media platform based in Ukraine. Before the full-scale Russian war against Ukraine, we were developing the creative ecosystem of Kharkiv, the second-largest city in Ukraine. But times have changed. And so have we.
Main text – Inerta Light
Today we aim to represent Kharkiv in the world.We work on the ground to show the Russian war crimes committed in Kharkiv Oblast. We visit Kharkiv communities to discover how they manage to sustain and recover. We talk to Kharkiv entrepreneurs, artists, educators, IT specialists, and young activists to bring their voices to the world.
To diversify the appearance of the headings and feed, we use duotone. The plugin in Figma - Duotones or Gradient Map in Photoshop is used for this purpose.
Duotone must be used in visible and contrasting colors. Pale and indistinct tones are prohibited. Tone inversion is also not recommended.
Allowed duotone options are shown below. They can be used only in pairs. For example #E8722F + #143C5F. It is forbidden to break up the pair.
