Visual Identity Guide
Gwara Media are an independent online publication about Kharkiv and Ukraine in the world.
Before the full-scale Russian war against Ukraine, we developed the creative ecosystem of Kharkiv, the country's second-largest city. But times have changed, and so have we.
Today we aim to represent Kharkiv and Ukraine in the world.
We believe that relying on human rights is the way to social change.
We ensure one of such rights daily, providing access to verified information. In the first days of the full-scale invasion, we created a fact-checking bot called Perevirka, which people can use to verify any news.
Here you can find the links to all logo variations and fonts. Below we provide separate files grouped by type of the logo. Each version has black and white variants. Moreover, you can download a vector file in Adobe Illustrator (.ai) or PNG raster format.
Download allOur logo is the font inscription GWARA MEDIA with the Ukrainian letter "Ґ" in a circle. We mainly use this version of the logo for Instagram, YOUTUBE, and printed publications.
Our logo is the font inscription GWARA MEDIA with the Ukrainian letter "Ґ" in a circle. We mainly use this version of the logo for Instagram, YOUTUBE, and printed publications.
Basic version
Simplified version
Alternative version
For maintenance of the recognizability, readability, and aesthetics of the logo, the following manipulations are not recommended:
For maintenance of the recognizability, readability, and aesthetics of the logo, the following manipulations are not recommended:
We use four brand colors. The base colors are Eerie Black and Seasalt. Spring Green serves as an accent color. Anti-flash White is used for the accent elements on the website. It is essential to follow the color codes indicated on the layouts.
We use four brand colors. The base colors are Eerie Black and Seasalt. Spring Green serves as an accent color. Anti-flash White is used for the accent elements on the website. It is essential to follow the color codes indicated on the layouts.
Anti-flash white
#F0F0F0
RGB 240, 240, 240
CMYK 0, 0, 0, 6
spring green
Spring green
#27FB6B
RGB 39, 251, 107
CMYK 84, 0, 57, 2
Seasalt
Seasalt
#FAFAFA
RGB 250, 250, 250
CMYK 0, 0, 0, 2
Eerie black
Eerie black
#1C1B1B
RGB 28, 27, 27
CMYK 0, 4, 4, 89
First level headers – Inerta Light, Inerta Regular, Bold
Gwara Media
Second level headers – Inerta Light
We are an independent media platform based in Ukraine. Before the full-scale Russian war against Ukraine, we were developing the creative ecosystem of Kharkiv, the second-largest city in Ukraine. But times have changed. And so have we.
Main text – Inerta Light, Inerta Regular, Bold
Today we aim to represent Kharkiv in the world.We work on the ground to show the Russian war crimes committed in Kharkiv Oblast. We visit Kharkiv communities to discover how they manage to sustain and recover. We talk to Kharkiv entrepreneurs, artists, educators, IT specialists, and young activists to bring their voices to the world.
